Solution – Lead Generation

A real estate lead generation platform helps you find potential clients who are interested in buying or selling properties. It uses tools like online ads, SEO, and content marketing to attract visitors to your website. Once they’re there, the platform captures their info through forms, so you have a list of leads to follow up with. You can combine these platforms with relationship management and lead nurture tools to help you maximize the value of the leads you’ve generated.

Tip: We offer end-to-end solutions across your entire customer funnel, including lead generation, marketing, nurture, and relationship management tools that work together to generate more listings for your agents.

Real estate lead generation can be very effective if done right. It targets people who are actively looking to buy or sell, making it easier to connect with serious clients. The key is having high-quality leads and a good follow-up process to keep them interested. Our lead generation system combines traditional lead generation tactics such as advertising and optimized websites with sphere lead generation and engagement tools to ensure you capture every possible opportunity.

To improve your lead conversion rate, try these tips:

• Respond quickly: Reach out to leads as soon as possible.
• Personalize your messages: Tailor your communication to each lead’s needs.
• Use a CRM: Keep track of your interactions and manage follow-ups efficiently.
• Offer valuable info: Provide helpful content like market insights and property details.
• Nurture your leads: Stay in touch regularly with emails, calls, and social media.

Tip: Modern lead generation platforms, such as MoxiWorks, can automate many of these critical lead engagement steps to ensure there are no gaps — even when you’re busy with other clients or enjoying your personal life. Learn more.

When picking a lead generation tool, consider these factors:

• Features: Look for lead capture, CRM integration, and automation.
• Ease of use: Choose a platform that’s user-friendly.
• Support: Make sure they offer good customer support and training.
• Cost: Find a plan that fits your budget.
• Reviews: Check what other real estate pros say about it.

Here are some ways to get more leads:

• Boost your online presence: Make sure your website is SEO-friendly and mobile-friendly.
• Use social media: Engage with potential clients on Facebook, Instagram, and LinkedIn.
• Run ads: Invest in targeted ads on Google and social media.
• Create valuable content: Share blog posts, videos, and infographics that help your audience.
• Network: Attend local events and join real estate groups to meet more people.

Lead generation costs vary, but programs can range from a few hundred to several thousand dollars per month. It depends on your market, the type of ads you run, and the services included. Set a budget and keep an eye on your return on investment to make sure you’re getting good value from your lead generation efforts. We offer helpful reporting and budgeting tools to ensure you’re always in the driver’s seat on your lead generation campaigns.

MoxiWorks has an open platform with 175+ partner integrations - the most of any brokerage software solution. Whether you use real estate CRM software or a CRM that isn’t industry-specific, it’s likely MoxiWorks already integrates with your CRM or it can be integrated easily using our APIs.

See our list of integration partners

While we love MoxiEngage, MoxiWorks’ CRM solution that keeps agents effortlessly in flow with their entire sphere of influence, the best CRM software for real estate agents is ultimately whichever one they’ll use every day.

We’ve invested heavily in our open platform and partner integrations because we understand how much adoption determines the success of a brokerage’s tech. Whether you implement MoxiWorks’ end-to-end lead generation solution, or use our marketing, advertising, lead nurture, or CRM products in tandem with your tools, we’ve got you covered.