How to Write Better Real Estate Thank You Notes
Texts are fast. Emails are expected. But handwritten real estate thank-you notes leave a lasting impression. For agents, closing…
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The Best CMA Software for Real Estate Agents
What if your CMA software could triple your agents sold listings? Turns out, one of them can. We reviewed the…
Real Estate Marketing: How to Get Branding Right
There are over 360,000 real estate brokerages in the United States. That’s a very crowded market – and if you…
7 Best Practices for Real Estate Email Marketing
Email marketing delivers $36 of value for every $1 spent – that’s nearly four times more effective than other types…
The Best Way to Use Real Estate Tech? Support the Basics
Our CEO, Eric Elfman, recently joined Tracey Velt on the RealTrending podcast to explore the balance between real estate technology…
Real Estate Trends 2025: What the NAR Generational Trends Report Tells Us About the Future of Real Estate
If you want to lead a profitable brokerage in 2025, you need to know exactly how different generations are buying,…
How Real Estate Agents Get Listings in a Competitive Market
Securing listings is everything in real estate. Commissions only roll in when transactions are made, and listings are the surest…
How to Achieve Compelling Real Estate Branding
In today’s rapidly changing marketplace and intensely competitive industry, standing out is more important than ever. Real estate branding isn’t just…
How to Maintain an Authentic Connection with Your Sphere in 2025
In a world where digital interactions dominate, genuine human connection is more valuable than ever. While technology makes communication easier,…
11 Opportunities for Real Estate Lead Generation AI
These days, artificial intelligence (AI) isn’t just for sci-fi movies; it’s right here, right now, helping professionals in nearly every…
How to Make Your Annual Property Performance Review Shine
The annual property performance review – You might love it, you might hate it, you might even be intimidated by…
How to Use Real Estate CRM and Marketing Tools to Win Business
We’ve all heard the joke about stopping an engineer on the street to ask what time it is, only to…