FIND THE RIGHT CMA SOFTWARE

Which real estate CMA and listing presentation tool is best?

Image of MoxiPresent comparison. Illustration of a woman using an iphone that shows lots of information about properties

Overview

Real estate listing presentations and CMAs (comparative market analyses) are among the most important pieces of content an agent creates. Depending on which tool you use, the quality of your presentations — as well as the time it takes to build them — can vary greatly. Choosing a software that makes it easy to create great presentations boosts agent productivity and ultimately helps agents sell more homes.

We think MoxiPresent is the best, most flexible real estate presentation software. It powers up presentations with sleek templates and a dynamic real estate CMA that’s ready in just a few clicks — and updateable on the fly. To help you decide for yourself, we’ve compared MoxiPresent alongside two of the other most popular marketing tools real estate agents use to build real estate presentations: kvCore’s Core Present and Cloud CMA.

MoxiPresent

MoxiPresent is a real estate presentation software that saves agents time by building beautiful presentations and generating rich real estate CMAs, all in just a few clicks. Brokers love that it integrates seamlessly with any tech stack, and agents love how easy it is to use.

CORE Present

CORE Present is a presentation tool for real estate agents as part of the kvCORE platform. While you can make your own slides, the default templates are packed with generic filler content with limited customization. To leverage the tool, you have to use kvCORE as your CRM.

Cloud CMA

Cloud CMA is primarily a CMA tool, with presentation features your agents can use. It’s a bit rigid in its branding features, and it is sold to both brokers and agents, so managing branding and compliance can be a challenge.

What you get with each tool

*Note that many of these solutions are available in a tiered pricing structure. For the sake of this comparison, we’ve selected the base paid plan for each.

	MoxiPresent	kvCore Core Present	Cloud CMA
Sold to	Purchased by the broker.	Purchased by the broker as part of a kvCore package - cannot be purchased as a standalone tool.	Can be purchased by agents or by the broker.
Included Content	Content focused on key conversion events for buyers and sellers, and even past clients. Available templates: CMA Listing presentation Open house (both virtual/in-person) Buyer presentation Buyer tour Property review	Less action-driven templates, with many filler slides. Available templates: CMA Listing presentation Buyer presentation Buyer tour	Less templates, with less opportunity for branding in each. Available templates: CMA Buyer tour Property report Listing Flyer
Searching for comparable properties	Integrates data and filtering options from numerous sources to let you choose based on MLS data as well as: Commute time School/school district boundaries	MLS data only	MLS data
Implementation support	Webinars/ongoing assistance from a dedicated team member Agents have access to customer support 24/7	On-demand webinars	Implementation often handed off to MLS
Enhanced listing data	Can tag properties with specific attributes (e.g. equestrian, beach-front) Can feature any listing type, including pre-market or pocket listings.	MLS data only	MLS and some public data (dependent on on MLS rules)
Support for iBuyers	iBuying is built in, whitelabeled so it keeps the broker in the mix even when there’s an iBuyer transaction	iBuying not built in	iBuyer Connect, not available in all markets

MoxiPresent vs. kvCORE’s CORE Present:
Key Capabilities

Building a real estate CMA

MoxiPresent gives you more tools to tailor your CMAs to show clients exactly what matters to them.

When it comes to building a listing presentation, the CMA is key. While all three tools allow you to quickly put together a high-quality CMA and present the data in a few different ways, MoxiPresent’s data integrations give you more filtering tools that can help your agents quickly hone in on comparables that fit the consumer’s preferences, like staying within a school district or minimizing drive time.

Building a listing presentation

With MoxiPresent, you and your agents have more power to showcase the strength of your brand.

MoxiPresent contains powerful templates that agents can use to pull a great presentation together fast, but it also gives agents limitless custom pages to showcase specialty services, the brokerage, their community knowledge — anything they think will give seller clients a fuller picture of their expertise (source). You can even include rich media and attachments, like a Matterport tour or HOA documentation for an example of a Virtual Open House. In Core Present and Cloud CMA, you or your agents can edit information in predetermined places and add slides in a few formats, but you cannot add new interactive media to your presentations (source).

Creating a buyer presentation or tour

Show buyers your responsiveness to their needs with MoxiPresent’s custom presentations and rich collaboration tools.

All three tools provide robust templates for use with buyer clients, but they differ in their flexibility. MoxiPresent’s search features allow for much finer customization based upon attributes your agents think their client will respond to — for example, for a family who wants to prioritize certain local schools or a busy professional who wants to limit time stuck in traffic, the agent can filter comps by the district they fall into or the commute time.
In a buyer tour, MoxiPresent lets agents collaborate with buyer clients by allowing agents to leave remarks on each house they’ve selected, and letting buyers leave feedback with a star rating for each property as well as notes to help agents understand why the home was or wasn’t a good fit. This helps your agents add value and stay in the role of a trusted consultant throughout the home touring process. In Cloud CMA, your agents can also provide remarks for their clients, and buyers can provide agents with notes and mark homes as their favorites. In Core Present, buyers provide a rating from Not interested to Make an Offer, but they cannot leave notes related to the property for their agent, and agents can’t leave remarks on specific properties (source).

Creating property marketing assets from a template

Spin up presentations for key conversion moments — for buyers, sellers, and past clients — in just a few clicks with MoxiPresent.

When using CORE Present, you can choose between a few preset presentation templates (buyer, seller, general, and buyer tour), as well as a few set styles and emphases based on your agents’ knowledge of the client. Cloud CMA offers a CMA, buyer tour, property report, and listing flyer template. MoxiPresent offers templates based upon proven conversion moments for buyer and sellers - a CMA, a listing presentation, a buyer presentation, and a buyer tour, but it also includes a template for a Virtual Open House as well as a Property Review - a powerful tool to nurture past clients that you can take advantage of right out of the box. And because MoxiPresent’s page builder is so flexible, you can use it to create live interactive or printed versions of all kinds of marketing materials, including listing flyers, virtual open houses, and much more.

Customizing your presentations

MoxiPresent lets you create presentations that truly showcase your brand and all it has to offer.

When it comes to customizing presentations and templates, there is a vast difference between MoxiPresent and the other leading tools. While you can create new slides or pages and edit images, text, and videos in all three tools, with Core Present and Cloud CMA you only have the interactive elements available to you as part of their CMA/property search experiences. MoxiPresent allows for complete flexibility when customizing your presentation pages, which allows your agents much greater freedom as well as opening up additional use cases for your brokerage. For example, you can embed a Matterport tour and attach helpful documents to a Virtual Open House presentation, or build a digital listing flyer that includes an interactive 3D tour. You can even build recruiting presentations to help candidates see how your brokerage supports them with the best tech! The possibilities are endless.

Creating branded presentations

MoxiPresent helps handle your brand with care across your brokerage, so your agents’ presentations always look great and stay 100% compliant with ethical standards.

MoxiPresent and CORE Present both support the broker-agent relationship in a way that respects the brokerage brand, and allows you to provide your agents with fully-branded presentations. Cloud CMA lets your agents share information about themselves and their brokerage and style their presentations with fonts, logos, and colors, but there aren’t full branding capabilities like in MoxiPresent or CORE Present.
It cannot be understated how important it is to uphold the ethical standards of real estate marketing, and ensure the broker of record is always known. MoxiPresent is purchased by the broker, and is built on maintaining the broker-agent relationship, so you can feel confident that your agents’ marketing always stays in compliance. Tools that can be sold directly to agents like Cloud CMA put the onus on the agent to maintain compliance, which can result in considerable extra work and potential violations if mistakes are made.

What are people saying about MoxiWorks?

MoxiPresent is the number one tool right now that our agents use year after year, and that’s because it just works, and the clients respond to it.

Pat Shea, President and CEO
Lyon Real Estate

To be able to actually hear from Realtors that are saying, ‘Moxi is easy to use, it’s easy to present, it’s easy to make changes, it’s easy to customize’ — that’s a massive victory.

Anthony Lamacchia, CEO
Lamacchia Realty

Image award 2021-SP200-Gray for MoxiWorks

Image award for SP 200 for MoxiWorks in 2022

Image award for SP 200 for MoxiWorks in 2023

Image award t3-tech-200 for MoxiWorks in 2023

MoxiWorks was named to the HousingWire Tech 100 List in 2022 and 2023.

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MoxiWorks was named to the HousingWire Tech 100 List in 2022 and 2023.

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