Overview

There are a number of tools on the market to help agents build buzz for their listings — and choosing the right one to draw in buyers is critical. There’s nothing as vital to the long-term profitability of your real estate business as successfully managing home sales and generating repeat business. In addition, the right marketing tool can save a brokerage countless design hours and improve the overall brand experience delivered to seller clients.

While a number of solutions on the market enable you to build effective listing assets, we think MoxiImpress is the most powerful listing marketing tool because of its deep customization, stress-free implementation, and automated asset delivery for agents. Let’s compare MoxiImpress and another popular real estate marketing tool, kvCORE Core Listing Machine & Design Center.

Image showing MoxiWorks logo and MoxiIMpress printed material. A Leaflet and a brochure

MoxiImpress

MoxiImpress is a real estate marketing automation software that integrates deeply with MLS data as well as a wide range of data and software partners to create beautiful digital and print marketing assets automatically throughout the life of a listing, giving real estate agents everything they need to sell more homes.

CORE Listing Machine + Design Center Logo

CORE Listing Machine + Design Center

CORE Listing Machine + Design Center is a listing marketing tool that automates listing content and social media marketing as part of the kvCORE platform. It is required that your brokerage uses kvCORE as your CRM in order to leverage the tool.

What you get with each tool

*Note that many of these solutions are available in a tiered pricing structure. For the sake of this comparison, we’ve selected the base paid plan for each.

MoxiImpress
CORE Listing Machine & Design Center
Editing Content
  • Clean, simple editor that makes it easy to see what your marketing looks like as you make changes.
  • Overly complicated editor with many options, limited wysiwyg editing, and minimal guidance on best practices. (source)
Included Content
  • Variety of sleek, modern templates designed exclusively for your brokerage, and fully customizable by agents.
  • Websites
  • Videos
  • Listing flyers
  • Brochures
  • Postcards
  • Social posts
  • Content help from Phrase Assistant
  • Generic templates available out of the box. Custom templates and marketing kits are created by the broker, other vendors, or agents. (source)
Compliance and formatting
  • Agents have freedom to customize marketing, but it remains 100% ethically compliant and formatted correctly for:
  • Print partners
  • Social media
  • YouTube
  • Websites
  • Limited feedback on media/content quality to ensure proper formatting (source)
Social posting
  • Optimized social assets you can personalize and post directly to Facebook.
  • Automated social posts, many of which are highly generic by default. (source)
Implementation support
  • Designs and automation built and tested by MoxiWorks creative team prior to deploying.
  • Must be configured and tested by the admin / agent. (source)

MoxiImpress vs. CORE Listing Machine

MoxiImpress gives you the power of an expert design team to set you up for success.

With CORE Listing Machine + Design Center, you have several standardized variations on each asset that feature your logo and colors, but for any truly custom templates, you’ll need to build them yourself. (source) This can put a large burden on your staff and leave them handling a huge amount of options and levers, constantly testing and adjusting to make things work.
Getting your brokerage set up with a new tool can be a huge undertaking — but it doesn’t have to be. Rolling out MoxiImpress is truly a comfortable, and automated experience, starting with a robust series of packaged templates for key events throughout the life of a listing — Just Listed, Coming Soon, Open House, Price Change, Just Sold. Every template is built by our in-house design professionals and tested to make sure listing details and agent info always look great.

What are people saying about MoxiWorks?

[MoxiImpress] enables us to launch a multi-channel marketing approach from the initial launch of a new listing within hours, not a span of multiple days.

Jenni Bonura, President and CEO
Harry Norman Realtors

If you’re a full-service real estate brokerage and you serve professional agents, then you want a real estate tech company that is full-service and serves professionals. Moxi is your solution.

Nick Schlekeway, CEO
Amherst Madison Real Estate Advisors

Advertise_Purple_Inc_5000_Ranking
inc-5000-logo-MoxiWorks-award-winning
Image award 2021-SP200-Gray for MoxiWorks
Image award for SP 200 for MoxiWorks in 2022
Image award for SP 200 for MoxiWorks in 2023
Image award t3-tech-200 for MoxiWorks in 2023
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tech100-2023

MoxiWorks was named to the HousingWire Tech 100 List in 2022 and 2023.

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tech100-2023

MoxiWorks was named to the HousingWire Tech 100 List in 2022 and 2023.

Get the platform that works harder for you

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More efficent end to end

MoxiWorks has integrated solutions to supercharge everything your brokerage does, from marketing homes and nurturing leads to recruiting agents and running a streamlined back office.

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Integrate everything

No more copying and pasting from one tool into another. MoxiWorks’ platform integrates all your data and tools so you and your agents can work faster and more intuitively.

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Next-level support

Get expert help from real people to maximize adoption and make your MoxiWorks launch a success.

Grow your brokerage with MoxiWorks

Streamline your brokerage by bringing your agents, tools, and data together in one place.
Talk to sales today.

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